Transcript:
The audience that I decided to aim my media products as is mainly females in the social class B-C2 aging between 16-25. I identified that their interests involve attending festivals/gigs and listening to indie/alternative music. Knowing this I wanted to make a music video that was unusual and did not follow the norms for a music video, therefore I made something different and unique in order to appeal to this target audience. I feel that my audience would like this video as the model in it wears simple clothes and does not portray any particular personality or idiosyncrasies, this enabling my audience to identify with them as they fell like they could be that person because they can forget about themselves and relate to the lyrics of being free and feeling good.
After making the products it is important to gain audience
feedback and to understand the consumers needs and wants, as if I do not appeal
to them then the audience will dislike the products I made and then they will
therefore not serve their purpose correctly. It is key that the audience is
understood, signifying why the feedback of these products is important, because
if there are nay issues with my product such as it does not appeal to my
audience or it does not satisfy them I will need to change these, therefore
taking this feedback and using it to help me create media products that are
suitable.
To generate this feedback I made drafts of my digipak and
magazine advert. For example I had created many different versions of my
digipak front cover, I was unsure of which one was best therefore after asking
my audience they advised me on which ones they preferred, this enabling me to
create a digipak that now appeals to my audience, because if I did not do this,
then my audience would not want to buy the digipak. Also once I believe I had
finished my digipak front I asked some of my audience members if they would
write feedback on the Photoshop document of my digipak, I also asked the same
for my magazine advert. I received mostly positive comments about them both but
one comment that I found useful on the digipak was to change the presentation
of the album title, therefore it lead me onto changing the font to a smaller
modest font in order to go better with the simplistic theme. After this I also
felt that my digipak cover looked a lot better. Furthermore for my magazine
advert the feedback that I received was to get rid of the Twitter and Facebook
logos as these added colour to the advert which broke from the black and white
house style of my products. Feedback like this enabled me to know what things
my audience like and dislike as they told me, this helps me to appeal to them
more.
Additionally after I had finished my music video and my
other ancillary texts I interviewed two members of my audience, they are two
females both of ages 18, they too gave back positive feedback, comments such as
they liked the unusual idea as they had not seen this done before and that they
liked the clear house style. This emphasising that due to the research of my
audience I was able to understand them better enabling me to create products
that appealed to them and that catered to their needs and wants of a music
video. Overall signifying that I was able to learn what my audience wanted also
how to gain this feedback and what types of things I should change in order to
appeal to them more.
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