Evaluation Question 2

Transcript:

The purpose of my music video was to appeal to the artists audience through a visual style in order for them to use this as a form of escapism and for the audience to identify with the artist through a visual medium. I believe that my music video does this well, as it advertises the artists song and appeals to the audience by presenting their song in a different way and using the video to emphasise the lyrics in order to connect with the audience. I believe that the video portrays the lyrics well and also advertises the band well, as although in the video the band is not present the audience are intrigued and become more interested in the band.  My video takes on natural themes linking to the lyrics as it is a simplistic idea and the video does not allow for any distractions, appealing to the audience and allowing them to escape their lives and connect with the band, also adding to this is that the video is easy to watch due to its simplistic nature. All these factors allowing the audience to be entertained gain enjoyment and to also feel as if their feelings and emotions are being enlightened by watching and listening to the video, this meaning that the artist has gained another supporter.

Furthermore I feel that my other tasks being the Digipak and Magazine Advert all achieve their purpose. The Digipak contains images that represent the album and the band as the images are bold and stand out meaning that they catch the eye of the consumer and interest them. My Digipak contains four sides; Front, Back and the two inside sections. I believe that this Digipak fits its purpose as it is informative to the audience as it features institutional information, gives track listings and includes the album name. As well as this I made sure that the 'Muse' Logo appears on the top left corner of the front as I found that this is a common trait to all of their album covers.

Much like my Digipak my magazine advert is fit for purpose as it is informative and appeals to the consumer as it is advertising the album. It does this by including the front of the album on it also having reviews and including information such as: 'Including Bliss, New Born and Feeling good' this advertises to the consumer songs that they may have heard and that feature on this album. Also the advert informs the consumer of the formats the album can be bought it such as: 'Vinyl, CD and Digital' this allows the album to appeal to a wider market. Additionally my magazine advert is clearly advertising the digipak as it stays within the clear house style of the black and white. As the magazine advert contains no colour and the digipak has no colour on it, as well as this they both use the same font, this is to emphasise that they are advertising the same product, also both of these products are presented in a simplistic and clear way, this emphasising the symmetrical theme running through out all of my products as the digipak is made up of symmetrical images and the magazine advert features this on it as well. Moreover this clear house style is present in my main product as the video has no colour but is all black and white, it also uses the symmetrical theme due to the use of the slow motion and reverse effects, the audience are able to see the footage twice yet the second time being played in reverse, this signifies the symmetry and the clear house style between all of my products, and also how they all serve their purpose well.