Monday 3 December 2012

Analysis of Previous A2 Work - Music video, Digipak and Magazine advert

Before creating my music video I wanted to analyse a previous students music video therefore I chose to look at Amy Bartlett's and analyse it.
The video and the digipak artwork work together as they both follow similar themes of nostalgia, Alice in Wonderland and childhood. The video portrays these themes through the use of camera, editing and mise en scene. Firstly the audience can see the Alice in Wonderland themes such as the idea of the tea party in the woods as well as dressing the artist as Alice with the dress, knee high socks and headband, this also emphasising the naive and innocent tones of the video as what the artist is wearing is similar to things a young girl wood wear. However contradicting the innocence of the video is the low key lighting and sepia green/brown it is shot in to add a dark element to the video this then relating to the lyrics as they are dark yet have innocent and naive tones to them.  The Childhood themes are highlighted through the tea party as the artist looks young and naive, she is also seen painting a rose signifying the innocence yet darkness as she is destroying something pure and natural emphasising the lyrics. The audience are also able to see the footage of the artist in the woods behind the artist whilst she is performing the lyrics suggesting that although she appears young and naive she is not because she understands the lyrics. 

 
I also looked at the magazine advert and digipak she created I analysed this as well. 
 
 
Analysis of Previous A2 Work

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