Audience Research

The Psychographics and Demographics of my audience include things such as  they usually identify with rock/indie music and would describe their style as indie, they are interested in alternative rock things that are not mainstream so will have their own style which usually consits of black. They would come under the class of B-C2, this means that are generally middle/working class from an age range between 16-25. It is a mix between male and female but is predominantly female. They are interested in rock/indie music and use it as a form of escapism and diversion, as well as listening to the music they usually attend festivals such as Reading and Donwload festival, and attend gigs.
Here is a mood board that I created in order to represent the Psychographics and Demographics of my audience.