Tracking an artist throughout their career

Here I have researched into The XX, finding out information about their formation and their success as a band. Tracking an artist throughout their career

Music Channels

On this Scribd Document I have researched into four differnt Music channels, I have found out how they appeal to their target market by playing a particular genre of music and also how these channels started. Music Channels

Lady Gaga - Bad Romance analysis

This is an analysis of Lady Gagas Bad Romance

Niva – Boy from the sun analysis.

 I like this music video and find it inspiring. I think that this video uses a simple idea but makes it look very effective. This is due to the simple idea, yet the effects such as slow motion or rewinding have been used in order for the viewers experience to become more interesting and exciting.  I think that as the girl in the video is jumping her hair is moving around, and by viewing this in slow motion and rewinding it, it is interesting as the audience are able to see things how they would not normally be seen. 

The video also includes close ups and shallow focus so it draws the audience in more as they feel more involved as they are seeing different views and angles of the girl. As well as this the shallow focus emphasises that the girl is the main part of the video and requires the audience’s full attention. 

The medium close-up of the shoes and the balls highlights the binary opposites between the bright colours of the balls and the dreary day outside. This suggesting as well as the trampoline and that the girl is wearing a baseball outfit that the video is highlighting the joys of being young and free. This engaging the audience and fitting with the song to create an overall successful music video.

Furthermore the video could be seen as celebrating life and expressing the girls’ freedom as the colourful paper is like confetti suggesting there is a celebration. This is presented in slow motion to emphasise the confetti and to let the audience know that she is celebrating.

 The editing is in time with the beat of the music in order for the video to feel more like a music video as it is bringing the music and video together. Also by matching the beat and the edit the music video runs smoothly.

Music Dirctor - Francis Lawrence

Existing Music Labels